5 reasons NOT to use your personal Facebook page for business content

Okay, so that post title is misleading at best and downright wrong at worst. But cut me a little slack–“5 reasons you should primarily post your marketing content to a business page and then secondarily share those posts to your personal page” doesn’t exactly roll off the tongue.
Facebook pages. This is a conversation I have probably twenty times per year, primarily when a person and a business are inextricably linked–-doctors, personal trainers, speakers, authors, podcasters…basically anyone whose business-name and name-name are the same thing.

“Why would I spend time posting to a business Facebook page when I already get so many more likes and comments on my personal page?”

It’s a fair question because, in many cases, they’re right. Especially in the early stages of a business, someone will get much, much more raw interaction on any content posted to a personal page. Thus, as a professional content person, I often find myself arguing–a la 12 Angry Men–as to exactly why this is a bad idea long-term. And now, to make my case in writing, here are five reasons why you should prioritize posting content to your business page.

1. Limited Reach and Scalability
Your personal Facebook page caps out at 5,000 friends, which might–depending on what stage of business you're in–seem like a lot right now. But it can quickly become a barrier as your brand grows. Plus, Facebook intentionally restricts organic visibility on personal posts, limiting your potential audience. A dedicated business page gives your content room to breathe and grow—beyond your immediate circle.

2. Analytics and Insights
On a personal page, you're basically throwing spaghetti at the wall without knowing what sticks. With no access to analytics, you lose out on valuable (and interesting) insights about who's engaging with your content, when they're engaging, and what they actually care about. A business page gives you these crucial numbers so that you can adjust your content plan.

3. No Ability to Schedule or Automate Posts
This one’s a huge one for us. Quite simply, we can’t post content to clients’ personal pages through our back-end platforms. Period. And if you’re only using your personal page, you're chained to manually posting content. Forget about scheduling posts ahead of time or automating anything. Conversely a business page integrates seamlessly with scheduling tools (SocialPilot, in our case), letting you batch-create content, free up your time, and get more strategic about what you share and when.

4. You Can't Boost or Advertise Posts
You might not want to run ads or drive traffic to your social content right this moment. But you will one day–and you can’t do it on your personal profile. Boosting or running ads to targeted audiences is only possible through a business page. Without it, you're leaving money—and attention—on the table.

5. Professional Credibility and Boundaries
Here’s the thing: your online body of work is basically how you exist on the internet as a brand. Ultimately, your digital footprint either positions you as a professional or an amateur. Choose wisely. When your business posts mingle with your vacation photos and family updates, you risk diluting your brand's clarity and professional image. Creating a separate business page clearly signals to your audience—and potential clients—that you're serious, credible, and authoritative. 

So, long story short: post your videos and images to your business page, then share that post through your personal account. You’ll be glad you did.