We Captured Exactly 78,129 words worth of footage on Saturday

It’s springtime proper now. At least, it is for those of us in the American South. My condolences to our clients and readers in the Northeast. 

And with the improved weather comes an influx of clients new and old looking to shoot fresh content.

So over the weekend, we had five individual businesses come through the studio to batch-create social media content, homepage videos, campaign promos–you name it. 

And at the end of it all, we ended up with 78,129 spoken words captured on camera. 

That’s 1.6 Great Gatsbys. 

It’s about 9 standard-length sitcom episodes. 

It’s a lot, is what I’m saying. Probably the most we’ve ever shot in a standard shoot day. Here are my contractually obligated takeaways:

Interview-style shooting gives you more (and better) content. I legitimately think it would be impossible to shoot this much usable footage off of a teleprompter in fewer than three days. 

Vibes are more important than scripts when you’re going for volume. When you get bogged down in scripts and the minutiae of language, you can’t fully explore the space. More important than precision is keeping everyone in an upbeat, creative mood.

It’s not a good idea to eat a heavy lunch when you have six hours of shooting left ahead of you. The burger and fries look good; they will seem like the right call. But it pays to look out for afternoon-you. (This takeaway will–inevitably–be promptly forgotten about within the week, as always).

Anyways, huge thanks to the full team–Nick, Michelle, Hannah–and to our always amazing clients. We’ll be sure to post some of their productions over the next few months.